Product & design consultant
Binance
Shaping new products with the teams building them.
Working with Binance teams to shape new products, connecting business goals and user needs with product strategy and design direction.
Through regular critiques and hands-on reviews, the work moves from early ideas into concrete experiences: questioning assumptions, connecting ideas and finding the simplest effective solution.
Binance
Former CXO · OKX / OKcoin
OKX
Bringing the brand into the product.
As CXO, I partnered with the CMO and the brand and marketing team on the rebrand, leading how it came to life in the product experience.
Alongside the rebrand, I grew a small team into a 200-person global organization spanning creative, product design, content design, user research and selected product teams.
OKX
Head of design
Instacart
Building the team behind the experience.
I grew a small design team into a multidisciplinary organization spanning product design, research, creative, and design systems.
Instacart
Founding product & design
Sauna
Creating and launching Sauna.
As a founding member of the product and design team, I helped create and launch Sauna, shaping its experience and conversational behaviour.
Sauna by Wordware
In conversation with Dom at Wordware