David Geere

Product · Design · Engineering

Understanding what matters.
Making it real.

I work with founders and teams to find a clear product direction, shape the experience, and build what’s needed.

The work moves between conversation, critique, design, and code. I look for the simplest effective solution, with the business, the people using it, and the system behind it in view.

Selected experience

Selected work

From product questions to working systems.

Product & design consultant

Binance

Shaping new products with the teams building them.

Working with Binance teams to shape new products, connecting business goals and user needs with product strategy and design direction.

Through regular critiques and hands-on reviews, the work moves from early ideas into concrete experiences: questioning assumptions, connecting ideas and finding the simplest effective solution.

Binance

Former CXO · OKX / OKcoin

OKX

Bringing the brand into the product.

As CXO, I partnered with the CMO and the brand and marketing team on the rebrand, leading how it came to life in the product experience.

Alongside the rebrand, I grew a small team into a 200-person global organization spanning creative, product design, content design, user research and selected product teams.

OKX

Head of design

Instacart

Building the team behind the experience.

I grew a small design team into a multidisciplinary organization spanning product design, research, creative, and design systems.

Instacart

Independent projects

Haptix

Haptix gives AI agents access to a real iPhone to see, use and test apps, reading the interface and performing gestures.

Visit Haptix

AppAttest

AppAttest delivers API keys at runtime after app verification, keeping secrets out of the shipped binary.

Visit AppAttest

Relay

An open-source framework for carrying project knowledge across AI coding sessions, tools and model providers. Context stays with the project, so switching providers doesn’t mean starting over.

View Relay on GitHub

Essays

On work, technology, and the systems we live in.

Finally, the End of Fake Work?

What AI might remove from work, and what deserves to remain.

Read essay

The Jetsons Dream: Who’s Going to Deliver?

A speculative look at ambition, design, and the promise of AI hardware.

Read essay

Everything Free, Except What Matters

The promise of AI abundance, and who holds the power behind it.

Read essay

The Unbroken Current

Flow, coordination, and what keeps living systems together.

Read essay
All essays on Substack

Working together

What are you figuring out?

If you’re working through a product question, shaping an experience, or getting something built, I’d like to hear about it.